Are you wanting to start your your own business but not knowing where to begin? If so, you are not alone. I have totally been there. Before starting my first business I was fresh out of college and a first-time Mom. I didn't quite understand what it took to start a business but I knew I love design and wanted to incorporate that into helping others develop their own business passion. I also wanted the flexibility in working from home since I was a new mom. That’s when I started freelancing as a graphic designer.
When I started my business I took the process day by day as to not feel too overwhelmed about it, so that I can continue doing what I love and maintain that passion I have had since the beginning of my journey. Here are some of the steps I took that has helped me to get started.
Be clear on your why: This is such an important piece because you will find yourself coming back to this when things get tough in business as well. Business is not always beautiful. Sometimes it’s tough. And it really is like a roller coaster. So, consider your why, your seat restraints. It is what will keep you holding on even through the most difficult times. This keep you with some sort of mental stability.
Find your Niche: What are you passionate about? Because that is usually the very path to your business start-up. Your passion if usually what you have most information on, that you will be able to utilize to serve others. Whether that be, sewing, teaching, Health etc.. This comes through education or experiences. Whatever you are truly passionate about is your niche.
Identify your target market: Who are you wanting to serve in your niche. This is very tricky for some because many tend to go broad with this. But be specific. Having a specific market gives your business a healthy start. A healthy start to your business helps you to breathe much easier without the stress of having to figure this all out later, having you to rebrand entirely to attract your market.
Determine the cost and budget: Starting a business does not have to cost much. But there will be some sort of start-up cost from possible business name registration if you are not using your own name, marketing and branding material etc.. Don’t take this cost for granted. Have a set budget. This leaves no surprises later, delaying your start-up date.
Develop a business plan: Some people believe this is not necessary but in my experience, it is. Not to say that you need a long 10 + page business plan, but even a one page business plan, laying out some of the above mentioned along with goals, including financial will be helpful. This will help you see if your business is meeting goals.
Create a work space: Ahh with kids and running a business this is not always easy but it really does make a difference. Having a work space even if that is a spot in your home where you can work helps treat your business as a business instead of a hobby. It helps keeps things organized and when it is time to shut down for the day or for break you can step away a lot easier than if you have everything intertwined together. Creating this healthy habit from the beginning helps to maintain throughout your business journey.
Have a support system: Before and during your business journey it is so important to surround yourself with those who believe in your mission and will help to lift you up. Did I mention this Entrepreneur field has its ups and downs? It really does! And having those good influences around you helps you to not lose focus on your why. They help you see you are capable of so much greatness when through the difficult times. They will also be a wonderful resource to things that may help you out of a tough business situation.
Get the word out: From Website, Social Media to word of mouth. Get the word out about your business. It is one thing to have a business and it is another to have one running. Part of having your business running is letting others know you are open for business. So don’t be shy and spread the word!
STUDY, STUDY, STUDY to become an expert in your niche. Don’t stop learning and growing once you get your business moving. Remember the market is always changing. New study’s, tools and findings are always happening. Stay connected with what is happening now to help keep your business going. Become an expert in your field as we can’t know and learn everything at once. Learning is a lifetime thing. So never stop feeding your mind. Create the healthy routine of getting in some personal development time to learn new skills and help expand your mind. This is another great resource to help you get out of some sticky business situations.
Get organized with your time: Have a set time for all things in your life. Never mix business with family time, this will lead to nothing getting done. It is ok to have flexibility in your business when needed but it is important to set your time for family, business, learning and you time. Doing so will avoid burnout.
Are you a business owner or looking to start your own business? Share your experience or thoughts below.